A Thousand Would-Be He-Men, Hermetically Sealed In A Nuclear Vault
Posted by John Brownlee
As a kid, my entire world was He-Man. His nut-brown epidermis, the hulking mountains of his bronze thighs, the sinewy musculature of his forearms, the ponderous mound of his tattered loin-cloth…. all metamorphosing from the pupal casing of that pale, effete dandy, Prince Adam. It was a reminder that even I, a wimpy four year old, could one day become a herculean Techno-Viking and maybe even fight monsters for a living and live with other buff he-men in a castle of my choosing.
That the entire toy line was a metaphor for the gay lifestyle was utterly lost on me. I filled my pads of construction paper with crayon-drawn renditions of the imaginary heroes I dreamed up to fill-out He-Man’s constabulary of beefcakes. I’m lucky I never sent any of those off to Mattel, though, because according to this letter they sent a little boy who dared to suggest an action figure to them, they immediately sealed such letters in a steel-encased sarcophagus and placed them in a bank vault capable of bearing the brunt of a direct nuclear blast.
Dear Brian:
We at Mattel really appreciate your interest in our products, however we cannot accept your idea in connection with them.
Because we cannot return it to you, what we will do with your letter is to place it in a sealed box and make sure no one else in the toy company will read it. We are sorry we must handle your suggestion this way, but lor legal reasons, we must. We hope you will enjoy our Mattel products for years to come,
Sincerely,
T. Longworth
Manager, Consumer Affairs
What does that mean? Somewhere in America there’s a huge archive filled with the names and addresses of the future’s repressed gay population, complete with attached drawings of their ideal homoerotic avatars. If Mattel ever unearths the key to this treasure box, they’re going to have a new business on their hands: systematic blackmail.
Dear He-Man [WeeMade]
Categories: Techno-Viking, Overreactions, He-Man, Toys
Posted at 7:52 am on March 17, 2008
3 Comments -










One of my favorite “did ya know” tales is the fact that Mattel got really really excited one day when they got the toy licensing for a new big movie called Conan the Barbarian, obviously without any knowledge of what exactly the film or the very concept of a barbarian was all about. Faced with thousands of Conan figures that were to be marketed to kids as a tie-in to an R-rated movie the kids could (in theory) never go see, Mattel punted, and came up with He-Man, and as an added incentive to buy, they came up with the cartoon, one of the first of the 80’s cartoon-as-marketing ploys….
Comment by James Shearhart — March 17, 2008 @ 2:49 pm
This is fairly routine in corporate culture. When I was 12 I was intent upon becoming a Disney Imagineer, and came up with a ride called Disney Space Lines (which, as it turned out, bore a strking resemblance to Star Tours, which had not yet opened). I sketched up what I thought were detailed plans and sent them off to Imagineering. I got a very nice care package back which more or less said much the same thing: “Thank you for your interest; legal says we cannot consider such things.” Unlike the guy at the link, I understood enough that my zeal was unflagged, and remained so until about age 19 when I discovered booze, drugs and sex.
Comment by License Farm — March 17, 2008 @ 3:56 pm
Oh, I definitely understand their reasoning, but at the same time, I find their claim to have sealed the drawing in the book without looking at it to be hilariously suspect. What did they do, rub their pineal gland all over the unopened envelope and vaguely sense the contents within?
Comment by John Brownlee — March 17, 2008 @ 4:03 pm