Batman’s Corporate Origins
Posted by Ross Rosenberg
This is the logo for the Diabol Industrial Chemical Company of Paris, France. The logo, in use by 1931, may seem familiar to you. This may be because it bears a striking resemblance to certain masked vigilante. Rich Johnston, in his column for Comic Book Resources, lays out this daisy-chain of relationships:
Bob Kane worked at Max Fleischer Studios from 1934. Max’s brother, Dave Fleischer, was a director at the studio and had previously worked at the French film studio, Pathe.
Obviously, no mention of this logo has been mentioned in the official history of Batman’s creation. In his 1989 autobiography Kane presented the following recollection of how the character was designed, with the help of Bill Finger:
One day I called Bill and said, ‘I have a new character called the Bat-Man and I’ve made some crude, elementary sketches I’d like you to look at’. He came over and I showed him the drawings. At the time, I only had a small domino mask, like the one Robin later wore, on Batman’s face. Bill said, ‘Why not make him look more like a bat and put a hood on him, and take the eyeballs out and just put slits for eyes to make him look more mysterious?’ At this point, the Bat-Man wore a red union suit; the wings, trunks, and mask were black. I thought that red and black would be a good combination. Bill said that the costume was too bright: ‘Color it dark gray to make it look more ominous’. The cape looked like two stiff bat wings attached to his arms. As Bill and I talked, we realized that these wings would get cumbersome when Bat-Man was in action, and changed them into a cape, scalloped to look like bat wings when he was fighting or swinging down on a rope. Also, he didn’t have any gloves on, and we added them so that he wouldn’t leave fingerprints.
So there you have it. Does this game of Six Degrees of Bob Kane ring true, or is this a crazed conspiracy theory? Did the Dark Knight actually start out as a corporate shill? We may never know. However, it is interesting to note that Batsy’s first appearance in Detective Comics #27 is entitled “The Case of the Chemical Syndicate”.
Lying in the Gutters [Comic Book Resources] : Super Punch
Categories: Advertising, Batman, Comics
Posted at 9:35 am on July 16, 2008
5 Comments -









I poked around for a little bit, but I can’t seem to find a reference to this “Diabol” company outside of links that all trace back to that dudes forum thread. Shenanigans?
Comment by Fortyseven — July 16, 2008 @ 11:44 am
If this is true, I don’t think it really takes away from what makes Batman great. People like Spiderman because he’s got spider powers, but no one cares that Batman dresses like a bat. They like him because he’s unique – he has no superpowers, he has a good back story, he’s more of a detective than an ass-kicker, he has cool gadgets, and the villains he fights are interesting.
In short: The bat motif isn’t what matters.
Comment by Squid — July 16, 2008 @ 11:51 am
Diabol-IC? Sounds more fishy than batty to me.
Comment by Chris S. — July 16, 2008 @ 2:49 pm
People making money off of Batman…Preposterous!
The shitty thing about Bat Man is that he was always a rich kid.
Comment by eltiburo — July 16, 2008 @ 3:17 pm
The logo appears on page 118 of French Trademarks The Art Deco Era by John Mendenhall (1991, Chronicle Books). Diabol is written above the logo and the entry at the bottom of the page reads “Industrial Chemicals, Pierre & Leon Blanchoud, Paris, 1931″. I’m certain “Industrial Chemicals” is descriptive and not part of the name of the company. It isn’t clear if Blanchoud is the name of the company, the logo designer, or what.
The image’s similarity to Batman was striking, as was the date. And it was also surprising how a couple of quick googles regarding Kane’s bio and Fleischer studios made for a conjectural link.
It’s amusing, but probably not Batman’s true source.
Comment by Patrick Zircher — July 18, 2008 @ 4:57 am