The Guardian Employs A Titan
Posted by John Brownlee
Meet Max Gogarty, the latest addition to the Guardian’s company of travel bloggers. Don’t let his appearance fool you. Beneath those £400 sunglasses, that meticulously tossed coiffureage and the carefully cultivated stubble perforating his lilly-white androgyne throat throbs the lion’s pulse of an adventurer. The most obvious allusion is to a swarthy Richard Burton, carving away his foreskin with a dirty flint in a cave just outside of Mecca before bravely entering the holy city where white men feared to tread. But more so! This is the face and soul of the adventurer, the hero, the titan.
But like most titans, Max has already found himself the target of a swarm of small, envious Lilliputians. After a few short hours of his introductory post going live, Max has received over 500 outraged comments from the Guardian’s readers: a cacophonous roar of shrill, petty voices from which only the words “twat”, “git” and “wanker” can clearly be discerned. His lithe, twink-like muscles are restrained by the flossy ropes of jealousy. It irritates the gossamer lanugo of his alabaster skin. This incessant biting, of the lesser, lice-like humanoids, sucks the radiance from this Herculean man-of-action.
But what’s the rumpus? Who is this homoerotic love child of Achilles and Adonis? Who is this avatar of colonialist adventure, hearkening back to an age of heroes? Who is Max Gogarty?
Like all great men, there are many sides to Max Gogarty: he is as undefinable and tempestuous as the stark elements from which his soul was forged. The editor of the Guardian’s Travel section defines Max this way:
Meet Max Gogarty – 19, from north London, spends his money on food, booze and skinny jeans, writes for Skins in his spare time. He’s off to India and Thailand to have a good time, and you can join him in his weekly blog.
It’s the terse, matter-of-fact summary of the disillusioned print journalist who eschews hyperbole, knowing full well that the actions of great men will always speak louder than the cheap-print he has defecated onto the front page over the course of an entire career, describing the lesser accomplishments of politicians, artists, celebrities… posers and fools, the lot of them. But don’t think the words aren’t carefully chosen: there is a canniness to the paragraph, as if the editor worried that his readers might not be able to identify with the life of the only god-like paragon Britain has produced since Byron. Max is just like us, the editor assures. Max also enjoys the low-brow delights of the age in which he was born: he spends his money on food, booze and skinny jeans like the rest of the bovine North London rabble. His flesh is British: only his soul is brighter than the sun.
But it’s not important what Max’s editor thinks of him: what scholars of the future will study is what Max thought of himself. After all, Jesus defined himself as the way, the truth and the life; Ozymandias the king of kings; Socrates the town gadfly; Joseph Smith as Enoch, taken away by God because he was too good a man. How does Max view himself?
Hello. I’m Max Gogarty. I’m 19 and live on top of a hill in north London. At the minute, I’m working in a restaurant with a bunch of lovely, funny people; writing a play; writing bits for Skins; spending any sort of money I earn on food and skinny jeans, and drinking my way to a financially blighted two-month trip to India and Thailand. Clichéd I know, but clichés are there for a reason.
Yes, clichés are there for a reason, and Max knows it. Clichés are the droning sounds that insects make as they bleed away their lives in mindless servitude to the hive mind of Conformity. In other words, clichés are the language of the common man, and though to Max, the argot of the common man is as alien a tongue as the strange, gibbering dialect of the aboriginal Walmajarri, he will use our language to communicate with us… and employ it with the easy precision of a born polyglot. Burton comes to mind again.
But even while speaking the clichéd dialect of the average Briton, Max manages to be profound.
I’m kinda shitting myself about travelling. Well not so much the travelling part. It’s India that scares me. The heat, the roads, the snakes, Australian travellers. Don’t get me wrong, I’m excited. But shitting myself.
The point is clear: even heroes know fear and insecurity. It’s getting beyond that fear that defines the man of action. Also, notice the subtle allusion to “shitting himself,” reiterated twice over. Another subtle psychological trick employed by a modern Dickens to connect himself to the plebs: though Max may be god-like, he still sits on the toilet and excretes after the fashion of lesser mortals like you and I.
So what adventures will Max be having while abroad in those dark and mysterious climes, so pungent with the exotic scent of mysticism and incense?
I’m doing India on my own. I’ve options to meet up with people there, but for the most part, it’ll be me and my backpack. I fly into Mumbai today, but will move down to Goa pretty sharpish and chill there for a few days – a nice, slow introduction hopefully laced with lots of swimming, sunbathing and partying. And then South India’s pretty much my oyster – Kerala, Madurai, Bangalore, Cochin, Mysore … Wherever. I’m free to roam. That’s the beauty of doing it by myself.
Practically all of my friends are dotted around the globe scouring every nook and cranny for a bit of culture and enlightenment (but secretly hoping to run into as many full-moon parties as possible). But it seems all gappers I know – wherever they are – will be going to Thailand in March or April, and every one I’ve spoken to is making no secret of the fact that Thailand should be pretty damn decadent.
Just brilliant. Max would make quite the politician. Note that Max does not describe his plans to liberate Sankara stones from the ghoulish clutches of Kali-worshipping Thuggees, though doubtless he has them. Nor does Max describe his ambitions to hack his way through the Thai rainforests, to climb to the very peak of the majestic Doi Inthanon in pursuit of the Buddha’s lost ivory locus. These are adventures he will have, and more besides, but he doesn’t want to seem like a braggart. Again, Max effortlessly connects with the experiences of the common man, focusing his narrative on foreign vacations keenly familiar to the average young British male: bird-dogging drunken Australian floozies on Pattani beaches and the like.
Unfortunately, for whatever reason, Max missed his mark. Within hours of his first post hitting the Guardian’s Travel Blog (and helped along by promotion on the Guardian’s front page), Max’s introduction had garnered hundreds of responses from outraged readers. Comments like:
I like the Guardian usually, but sometimes, they don’t half get it wrong. Moneyed youngster goes travelling to the usual places to get drunk and meet girls? Well, bugger me, a stroke of genius
And…
[Max] represents a demographic that quite frankly isn’t heard from enough, and if we aren’t careful could be completely ignored by today’s society. How is a nineteen year old, white, public school boy with a penchant for stubble going to get a head in life unless he has a weblog about his already-paid-for round-the-world trip? Free entry in the Azteca Latin Lounge isn’t going to last forever.
And…
All teenagers are excited about exploring themselves. I just don’t want to subsidise their frantic, self-involved rummaging every time I buy a paper.
And…
Skinny jeans, ‘skins’, travelling. The embodiment of everything modern rich kid teenagers stand for in England that make me, at a mere 24 years old, feel like Tony Benn’s grandad
And…
Dear Max,
If you do get “washing machine” tummy, be sure to let the resulting excreta write that weeks blog as its journey around your inner workings couldn’t possible be more stilted and banal than your journey into frontiers unknown.
And…
how marvellous i think im going to barf with excitement.
Perhaps what alienated the plebs was the British love of fair play. Within an hour of his post going live, it quickly got out that Max Gogarty was the son of Paul Gogarty, a Guardian travel writer. In fact, as it turned out, this wasn’t even Max’s first trip to Thailand on the Guardian’s payroll.
To the charges of nepotism, I say, “So what? Even Chronus sired Zeus.” But other charges quickly followed: that Max’s claims to co-writing the Channel 4 television drama Skins in fact only amounted to a single 10 minute MySpace webisode, focusing on “17th century communists, the History Channel and summer holiday boredom.” But far more damaging was the revelation that Max had edited his comprehensive secondary school’s Wikipedia entry to make note of himself, under alumni, as a “Top Guardian Travel Columnist.”
Here, I think the charges against Max are overblown: gifted as he is with talents almost preternatural in scope, is it so hard to believe that Max is precognitive as well? He may not co-write Skins or be a Top Guardian Travel Columnist yet, but it’s inevitable. Max is only guilty here of jumping the gun… a youthful folly to be sure, but not a crime.
Unfortunately, the accusations had their effect on Max’s sensitive soul. As his father Paul Gogarty wrote to the Guardian’s readers the next day:
As Andy Pietrasik’s blog hasn’t mentioned the fact Max won’t be writing any more blogs, I thought I’d bring all those heroic internet warriors the good news. Max’s trip (which he paid for himself I’m afraid – sorry) has got off to the worst possible start and he’s feeling pretty grim so that’s double good news for the brave warriors. You may like or dislike the blog but the cruelty is shocking if quintessentially British. Obviously everyone in his family is very hurt for Max so that’s a bonus. I won’t be reading any more smug clever dick comments but feel free to kick me around the field a bit now – just please leave Max alone. He hasn’t actually done anything wrong and you have your wish – he won’t be writing any further blogs.
I have nothing to say. Humanity has drowned a god in its own shit and bile. Oh, what could have been…
Max, 19, hits the road [Guardian Travel Blog]
Categories: Douchebags, God-like, India, Internet Outrage, Max Gogarty, Nepotism, Religion, Thailand, Travel
Posted at 11:06 am on February 15, 2008
31 Comments -











I knew there was a reason I couldn’t find a writing job…(other than my own middling talent)
Comment by Sharky — February 15, 2008 @ 11:23 am
brownlee, has anyone ever told you your use of metaphor and simile exists as the literary baby of tom robbins and the marquis de sade?
Comment by N. — February 15, 2008 @ 11:25 am
I encourage everyone to read the Guardian comment threads. They are just treasure troves of hate and bile: I had to resist the urge to blockquote all 500.
Also, props to Rob Beschizza for the moleskin Photoshop.
Comment by John Brownlee — February 15, 2008 @ 11:37 am
Dear lord, John. I do believe I want you to be the father of my children.
Brilliant writing. Reading this was a PERFECT way to start off my day.
Comment by Robin L. — February 15, 2008 @ 12:08 pm
John, I think I’m in love. Please write more.
Comment by Andrew — February 15, 2008 @ 1:41 pm
Internet: 1
Nepotism: 0
Comment by Rit — February 15, 2008 @ 1:41 pm
Another Beschizza photoshop in loving tribute to Max:
http://www.ectomo.com/wp-content/uploads/2008/02/importanceofbeingmax.jpg
Comment by John Brownlee — February 15, 2008 @ 2:16 pm
Gee, it sounds like a real shame that things didn’t work out for the kid.
Comment by Mike — February 15, 2008 @ 3:32 pm
Ah ah ah ah ah !
Jesus dancing Christ! The intersection between John’s writing and Rob’s Photoshopping always gives incredible results.
Oh Fucking Wired…
Comment by Camillo Miller — February 15, 2008 @ 3:54 pm
And those glasses are indeed the most disturbing and displaced element in the figure of this sordid ephebe…
Comment by Camillo Miller — February 15, 2008 @ 3:58 pm
Brownlee, i love your writing over at the amc scifi blog, but dammit, this is where your words belong.
more more more.
please.
Comment by Haux — February 15, 2008 @ 4:31 pm
Good stuff, indeed. I like the close up photo as well.
Comment by 110rdr33f4 — February 15, 2008 @ 9:43 pm
Fantastic.
I laughed like a drain. And then I laughed some more. I laughed until I couldn’t stop laughing.
And then I giggled, and guffawed – a torrent of chuckles if you will…
Fantastic work sir. I doff my metaphorical hat to you.
Comment by jonni kafka — February 16, 2008 @ 6:48 am
Good god. This is the best summary you could get, way to distill the internet man. Hope you guys don’t mind me borrowing the pics.
Comment by Robin — February 16, 2008 @ 11:47 am
Gosh the irony – a man with little talent slagging off a man with no talent. Though in the long run, bet that Max lives a healthier, happier life, more fulfilled life than the poserish posturings of Brownlee – a man who gives lustre to the term ‘middling talent’. Well done Brownlee, your future is only guaranteed by the pool of non-entities below you.
Comment by Tintin — February 17, 2008 @ 5:55 am
This is the greatest thing I have ever read
Comment by Laughing — February 17, 2008 @ 12:05 pm
[...] Behr’s piece is worthy of a good Fisking, but I’m not going to bother. I’ve had some fun at Max’s expense here, but it’s just astonishing how the Guardian continues to avoid [...]
Pingback by ectoplasmosis » The Guardian Godwins Itself Over Gogarty — February 17, 2008 @ 2:33 pm
Classic. Expect this to be plagiarised, er, summarised in Private Eye very soon.
Comment by nick s — February 17, 2008 @ 6:15 pm
[...] for a complete disembowelment of the Guardian’s judgment, I turn it over to John Brownlee, who gift for metaphoric hyperbole is matched only by nose for a good internet meme. A sarcastic [...]
Pingback by How not to launch a travel blog » Upgrade: Travel Better — February 18, 2008 @ 12:30 am
The world needs more people like you – I love your style of writing and this was quite the funniest thing I have read in years!
Comment by Matt — February 18, 2008 @ 5:50 am
^^Tintin
Max spotted.
Comment by Eliza Gauger — February 18, 2008 @ 10:08 pm
Lovely piece but for the love of Jeebus did you have to drag the moleskines into it?
Comment by Jo — February 18, 2008 @ 11:36 pm
Eliza, I don’t think so, because he referred to me as someone slagging off a “man with no talent.” He also said you were a NON-ENTITY. YOU! ELIZA!
Comment by John Brownlee — February 19, 2008 @ 8:32 am
Dang, the Internets trumps “Teh Grauidan” again.
Just like the Dilpazier affair…
Comment by BrightEyes — February 19, 2008 @ 9:26 am
[...] think of Max and The Guardian is up to you, just make sure you don’t get on the wrong side of this guy… [...]
Pingback by The Unfortunate Tale of Travel’s "Nathan Barley" | Travel Last Minute? — February 19, 2008 @ 10:33 am
AMUSING! Hey, have you guys thought about submitting any of your shorts/videos to film fests? I know that they’re now allowing online content like webisodes and online films to be eligible for nomination in this years Primetime Emmy’s. I think last year they were allowed for the DT Emmy’s, so it’s pretty cool they’re actually considering online amateur/indie footage for nomination this year. If you’re interested or want to read more, check out http://www.emmys.com. I’m workin with the Academy to help spread the message about the new nominations, so if you get to check it out let me know! And spread the love =)
Comment by seelinewoman — February 21, 2008 @ 9:48 pm
[...] think of Max and The Guardian is up to you, just make sure you don’t get on the wrong side of this guy… Published by [...]
Pingback by The Unfortunate Tale of Travel’s "Nathan Barley" | Travel Last minute? — February 22, 2008 @ 1:40 pm
£400 sunglasses!!! They must of been prada sunglasses?
Comment by Sunglasses — February 26, 2008 @ 4:11 pm
£400 pair of sunglasses! They must of been Prada sunglasses for that price?
Comment by Sunglasses — February 26, 2008 @ 4:12 pm
max dude, welcome to India!
when u r here, avoid the footpaths, they’re full of snakes. walk on the roads instead. you’ll be safe and ur folks wont get worried for u.
also drink “Eno”, that’ll fix the spin cycle in your tummy.
very soon u’ll be able to buy helmets with climate control feature to fix the bloody heat. not yet though.
alright, take care. have a good trip!
Comment by welcomeparty — February 28, 2008 @ 4:34 am
this guy was in my english class at fortismere 6th form… right knob!
Comment by sdfgh — October 20, 2008 @ 1:45 pm